All of us have got a website or an app we attend or use every single day, and this is a kind of habit. Every time you type the first letter of your favorite site in your browser, its full name appears in the URL bar and you realize you use it more than often.
The same is with the app: you just tap the icon on your gadget’s display and open the app you adore to refresh the notifications, play the game or skim the photos once again. So what’s the secret? What things make a product so addictive?
The following behaviors are startlingly similar across lots of various websites and applications. These things keep folks coming back to use an app or attend a site again and again. Let’s see!
1. Make a User Feel Important and Liked
Social affirmation is one of the initial necessities of a human. So if you get the approval, it inspires you keep up doing what you do and improve yourself more. Such platforms as Twitter, Facebook, and other related ones make people believe they matter.
Social acceptance is the main criteria of making an addictive online product. Make people feel the praise. Allow them upload photos to get likes, like someone else’s photos, take part in polls, write comments, get followers, and more.
2. Make Your User Anticipate the Award
A self-validation is rewarding for everyone. So when a person publishes a post, makes a short movie or shows off the collection of photos, they expect it to be appreciated. When you get a notification of a new comment, a personal message or a like, you are excited to find out what exactly is there.
A lack of a guaranteed award is far more addictive than the one that’s assured. The brain is complacent when things are predictable, but the lure of a potential reward drives it to keep going until it finds one.
The interface of your app should include a possibility to click or tap the notification or a message to open and read it. The same is with reposts, likes, and anything else depending on the purpose of your app.
3. Allow a User Get Something New and Very Fresh
A reward-motivated behavior is one of the reasons why we find ourselves constantly refreshing our favorite websites looking for something new. For instance, if you create a dating website, allow the user not just get new profiles in the “updates” section but let them see what of them might match their expectations.
Any things like “get the matches right now”, “see what’s new since…”, “the related news” and more, will make a person stay for longer to look for more updates and new relevant things they really adore.
4. “I’ve invested time and efforts, so I won’t leave it” – Make a User Think This Way
This statement flows from the self-validation and a potential reward anticipation. As the folks sign up, create a profile, upload photos, add some personal information – they spend time and some efforts, so they want their efforts to be rewarded. And this means they want their photos to be liked, their posts to be commented and approved, and more.
Any social media is a great example which confirms this statement ‘cause we spend months and even years to collect friends, share some thoughts with them, create new photo-albums, post and repost entries, and we can’t imagine our life without all of this any more.
5. “I want what I want and nothing else really matters”
As websites include a functionality allowing you to get followers and select topics of interest, they want to land you straight into a page full of things relevant to you. We’re engaged only by what we want to see – and this is the main thing to remember in this case.
People are disinterested by things they don’t care about, so allow them choose what they want and hide what they don’t want. It’s obvious and easy. Only relevant posts and images would catch the attention of a user you want to be engaged.
These 5 points are some of the most typical and popular ways of making an addictive product, but they are not the only factors available. If you’ve got your own ideas or there are some other effective strategies you’ve used, feel free to share anything you like in the comments section. Thank you.